Clickstreaming

Clickstreaming is the practice of recording everything a user clicks on when they are browsing a website. This provides a large amount of data to companies who make money off of data analytics. It also provides feedback to the owner of the website about how users typically interact with aspects of the website, so they can present their information in the most productive way.

Clickstreaming can raise lots of privacy concerns for users, as they may be worried about how everything they are doing on the internet is possibly being monetized for big data analytic companies. Some Internet Service Providers have admitted to selling clickstream data on their customers in attempt to gain more revenue. Users have been utilizing free tools such as the TOR Browser to obscure the information their clicks may be transmitting.

References
 * 1) Naughton, J. (2013, September 16). Internet security: 10 ways to keep your personal data safe from online snoopers. Retrieved March 27, 2018, from https://www.theguardian.com/technology/2013/sep/16/10-ways-keep-personal-data-safe
 * 2) Blodget, H. (2007, March 13). Compete CEO: ISPs Sell Clickstreams For $5 A Month. Retrieved March 27, 2018, from https://seekingalpha.com/article/29449-compete-ceo-isps-sell-clickstreams-for-5-a-month
 * 3) What is a Clickstream? - Definition from Techopedia. (n.d.). Retrieved March 27, 2018, from https://www.techopedia.com/definition/15403/clickstream